Campaign Planning
Here, I show how I’ve shaped creative strategy across initiatives, from idea to execution
This page highlights department-wide campaigns I’ve helped orchestrate at Keypath—from Nurses Month and holiday campaigns to new concepts developed for individual partners.
Included is an animated Wilkes ad that grew from a pitch I developed, inspired by a high-performing statistics blog. I developed the concept and messaging framework, then partnered with my designer to bring it to life.
Together, we translated data into a visual story highlighting the need for mental health care in the U.S.
Campaign Planning
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Organizational Leadership
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Pitch Development
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Campaign Planning • Organizational Leadership • Pitch Development •
