About Me

    • Content strategy

    • Copywriting

    • Brand voice & messaging architecture

    • Audience research & UX

    • Campaign development

    • SEO / AI Search / PPC

    • Social media strategy

    • Creative operations & leadership

    • Higher education

    • Healthcare

    • B2C/B2B marketing

    • Mental/behavioral health

    • Social services/nonprofit

  • MarCom Awards

    • Gold Award — 2025
      American International College — Online EdD Program Spotify Ad

    • Honorable Mention — 2025
      Felician University — Online MSN Program DOOH Ads

    • Gold Award — 2023
      How Do ABSN Graduates Compare to BSN Graduates? — Blog

    • Platinum Award — 2020
      Family Nurse Practitioners on the Job — Infographic

    • Gold Award — 2020
      Thank You, Nurses: A Tribute to Nurses — Video

    Telly Awards

    • Silver Award — 2024
      Called to Serve: Why Tabitha Chose Baylor’s Online ABSN — Video

    AVA Digital Awards

    • Platinum Award — 2023
      Baylor University Online Nurses Month SEO Page — Case Study

    • Gold Award — 2021
      Find Balance as an FNP — Short-Form Web Video

    • Honorable Mention — 2021
      Spring Arbor University 2020 Holiday Campaign

    dotCOMM Awards

    • Gold Award — 2022
      Nursing Career Outlook — Blog

    • Gold Award — 2022
      Shine Bright with a Baylor DNP Degree — Video

    • Honorable Mention — 2022
      Shine as a Baylor Nurse — Video

    • Platinum Award — 2022
      Technology in the World of Nursing — Infographic

    • Gold Award — 2020
      Spring Arbor University 7-1-7 Curriculum Model — Video

    • Gold Award — 2020
      How an Online MSN Gives Working Nurses Long-Term Work-Life Balance — Ebook

    • Platinum Award — 2020
      Thank You, Nurses: A Tribute to Nurses — Video

    • Platinum Award — 2020
      Spring Arbor University Nursing Trends — Blog

    Hermes Creative Awards

    • Platinum Award — 2022
      Technology in the World of Nursing — Infographic

    • Honorable Mention — 2022
      Family NP vs. Adult-Gerontology Acute Care NP: What’s the Difference? — Blog

    Keypath Education — Internal Recognition

    • Lifelong Learner Award — 2022
      Recognizing dedication to professional and personal growth, continued learning, and knowledge-sharing.

    • The Rock Award — 2021
      Recognizing consistency, excellence, commitment, and dependability.

  • Adobe · Canva · Google Workspace + Analytics · Microsoft Office · CRM platforms · Dash · Grammarly · Sprout Social · Dropbox · Monday · Teamwork · ChatGPT · Copilot/Bing AI · Jasper · WordPress · Squarespace · Cision · Lumen5 · Upwork · Slack · ClickUp · Qualtrics · Drupal · SurveyMonkey · ConstantContact · SharePoint · Loop · Figma · Gather · Mailboard · SkillsCamp

    Plus a healthy willingness to learn new platforms.

My Philosophy

I believe strong content starts with curiosity.

It’s grounded in research, not assumptions. It’s clear, purposeful, and shaped by strategy.

I take an intentional, audience-focused approach to my work. It keeps me connected to what I create and to who it’s meant to reach.

I’ve earned several recognitions, including a feature in Influential Women, where I explored themes in a Q&A interview and blog post that keep me inspired.

Outside of Work

When I’m not working, you’ll find me spending quality time with my family and our poodle.

I also enjoy getting lost in a good book, playing board games, hiking, and teaching myself something new. Even better if there’s a warm cup of coffee involved!