About Me

    • Content Strategy

    • Copywriting & Editing

    • Brand Voice & Messaging

    • Audience Research & UX

    • Campaign Development

    • SEO, AI Search & PPC

    • Social Media Strategy

    • Creative Operations & Leadership

    Industry Experience

    • Higher Education

    • Healthcare

    • B2C & B2B Marketing

    • Mental & Behavioral Health

    • Social Services & Nonprofit

  • MarCom Awards

    • Gold Award — 2025
      American International College — Online EdD Program Spotify Ad

    • Honorable Mention — 2025
      Felician University — Online MSN Program DOOH Ads

    • Gold Award — 2023
      How Do ABSN Graduates Compare to BSN Graduates? — Blog

    • Platinum Award — 2020
      Family Nurse Practitioners on the Job — Infographic

    • Gold Award — 2020
      Thank You, Nurses: A Tribute to Nurses — Video

    Telly Awards

    • Silver Award — 2024
      Called to Serve: Why Tabitha Chose Baylor’s Online ABSN — Video

    AVA Digital Awards

    • Platinum Award — 2023
      Baylor University Online Nurses Month SEO Page — Case Study

    • Gold Award — 2021
      Find Balance as an FNP — Short-Form Web Video

    • Honorable Mention — 2021
      Spring Arbor University 2020 Holiday Campaign

    dotCOMM Awards

    • Gold Award — 2022
      Nursing Career Outlook — Blog

    • Gold Award — 2022
      Shine Bright with a Baylor DNP Degree — Video

    • Honorable Mention — 2022
      Shine as a Baylor Nurse — Video

    • Platinum Award — 2022
      Technology in the World of Nursing — Infographic

    • Gold Award — 2020
      Spring Arbor University 7-1-7 Curriculum Model — Video

    • Gold Award — 2020
      How an Online MSN Gives Working Nurses Long-Term Work-Life Balance — Ebook

    • Platinum Award — 2020
      Thank You, Nurses: A Tribute to Nurses — Video

    • Platinum Award — 2020
      Spring Arbor University Nursing Trends — Blog

    Hermes Creative Awards

    • Platinum Award — 2022
      Technology in the World of Nursing — Infographic

    • Honorable Mention — 2022
      Family NP vs. Adult-Gerontology Acute Care NP: What’s the Difference? — Blog

    Professional Recognition

    • Influential Women Feature — 2026

      Selected for leadership, professional achievements and contributions to the marketing communications field.

    • Lifelong Learner Award — 2022
      Recognized for dedication to professional and personal growth, continued learning, and knowledge-sharing.

    • The Rock Award — 2021
      Awarded by peers for demonstrating consistency, excellence, commitment, and dependability.

  • Adobe · Canva · Google Workspace + Analytics · Microsoft Office · CRM platforms · Dash · Grammarly · Sprout Social · Dropbox · Monday · Teamwork · ChatGPT · Copilot/Bing AI · Jasper · WordPress · Squarespace · Cision · Lumen5 · Upwork · Slack · ClickUp · Qualtrics · Drupal · SurveyMonkey · ConstantContact · SharePoint · Loop · Figma · Gather · Mailboard · SkillsCamp

    Plus a healthy willingness to learn new platforms.

My Philosophy

I believe content is effective when it’s intentional, and that only happens when it’s born from curiosity.

Meaningful content is grounded in research, not assumptions. It’s rooted in a desire to learn. It puts people first and uses accessible language. It draws on data and emerging insights, so it’s more likely to cut through today’s digital clutter.

I know how to meet content needs, whether that means shifting between brand lenses, tailoring audience-centric copy for testing, or pitching new ideas. When I write, I balance empathy with reason. When I edit, I refine until every sentence earns its place.

I’ve been honored to receive several recognitions, including a feature in Influential Women, where I explored themes in a Q&A interview and blog article about my journey as a marketer and communications strategist.

Outside of Work

In my spare time, you’ll find me with my family. I’m married and co-parent one good human, along with our standard poodle, who thinks he’s a lap dog.

I also enjoy practicing mindfulness through tai chi and yoga, getting lost in a book, unplugging with a hike, and teaching myself something new.

One of my favorite pastimes is conversation over coffee. Share what’s on your mind—your worries, your radical idea, your latest Netflix binge, how your pets are doing—I’m here for all of it.