Digital Out-of-Home Advertising
These ads were created for high-traffic environments to capture attention quickly
Map Out Your Future
Nurses are incredibly busy—and reaching them at work is no easy feat.
How do you create an ad that catches attention at a glance when your audience is on the clock? The answer is finding the right balance between content and design.
As a content strategist, I developed the concept for an animated Pennsylvania map, using dynamic visuals to keep the ad clear and engaging. I worked closely with my designer and wrote the content to bring this idea to life.
The ad earned positive feedback from stakeholders at Keypath and was part of a digital out-of-home campaign aimed at prospects at local PA hospitals.
Real-World Connections
For Felician University, we delivered a fresh DOOH ad set to nurses in the workplace.
I explored ways to connect program language to everyday experiences, using settings like charging stations and cafeterias to blend wordplay with messaging. The taglines I developed tied themes of career advancement and tuition savings to the surrounding environment
These ads earned a MarCom ’25 Honorable Mention.