Dedicated SEO Page

First-of-its-kind initiative

Baylor’s Nurses Month campaigns had never included a dedicated SEO page until I started one at Keypath.

I saw an opportunity to extend engagement with evergreen content by giving prospects a place to land after social posts.

I strategized, wrote, and managed the page's development, collaborating cross-functionally to launch it during a high-volume campaign period.

Results:

+586% increase in time on site during the campaign compared with related pages.

+14.28% uptick in new users to program pages YoY

Campaign Case Study

Platinum — AVA Digital Awards ’23

I turned the Nurses Month SEO page initiative into an award-winning case study, using performance data and storytelling to demonstrate impact.

I wrote and shaped the narrative, translating the strategy, execution, and results into a compelling story that could showcase the approach internally and externally.

This case study won Platinum and was one of the first that Keypath produced.